One of the most effective ways to increase your brain power and be the successful entrepreneur you’ve always wanted to become is to meditate.
Entrepreneurs need emotional stability. Often overlooked, the ability to master one’s emotions are the cornerstone for becoming more resourceful and getting more out of each moment.
Entrepreneurs need to be able to think quickly and process multiple pieces of information at the same time. Meditation will help you increase your focus and ability to think with a sense of clarity that leads to improved decision-making.
Developing a meditation practice will empower you to become more aware of your emotions and use them to your advantage. Every entrepreneur strives to be productive, so use meditation as a way to get there.
Whether you are an aspiring entrepreneur or a successful leader in your company, you can benefit from consistent meditation.
Download the below guided meditation and practice it every morning before starting anything.
The business model canvas is a shared language for describing, visualizing, assessing and changing business models. It describes the rationale of how an organization creates, delivers and captures value.
Want to protect the financial health of your small business? You need a business budget. In the resource kit, you will be provided with an interactive tool that will help you create your business budget.
Cash flow is defined as the amount of money entering and leaving your business over a given period of time. Cash flow is important because it enables you to meet your existing financial obligations as well as plan for the future.
How you sell is as important as what you sell. You can have a great product and a poor go-to-market strategy plan that leads to your customers not engaging with your product or much worse, not even knowing it exists. This tool will sort all these challenges out in one go.
Porter’s Five Forces is a framework for analyzing a company’s competitive environment. The number and power of a company’s competitive rivals, potential new market entrants, suppliers, customers, and substitute products influence a company’s profitability.
Mendelow’s Matrix is a tool that is used to analyse stakeholders and their attitudes. This will consider factors such as the level of interest a stakeholder has in a project or organization’s chosen strategies and whether are they likely to use their power to influence this.
Strengths, weaknesses, opportunities, and threats is a framework used to evaluate a company’s competitive position and to develop strategic planning. SWOT analysis assesses internal and external factors, as well as current and future potential.
Planning a product launch can be dauting to say the least, especially if you are new to business and this is the first time you’re ready to rock the entrepreneurial landscape. Clever product launches engage existing customers, entice new ones, and create urgency. Any time you release a new product out into the market, it’s an opportunity to connect with people, whether they’re new to your brand or they’ve been loyal for years.
To help you get started, here is what you need to know to nail a successful product launch.
1. Set a launch date
Your launch date is what you’ll work toward as you develop your marketing collateral and plan. It’s also what you’ll work back from and how you’ll know the deadlines you need to hit and when. Without a launch date, you risk losing any built-up hype, getting into a cycle where you keep pushing the launch out, or worse, not ever launching at all.
2. Determine your launch channels
The launch channels you use should be the ones you’re already most active on as a business. These are the channels where you’re already connecting and making sales, and where your target audience hangs out or expects you to be.
If SMS is a channel, you’re active on, its immediacy can cut through the noise of the many emails and social media posts your audience sees daily, especially for a new product launch. If you have a major launch, and you have a robust SMS list, this is a great opportunity to use it to send a message that you can be pretty certain your audience will see.
Email is an owned channel that allows you to tell your product launch story directly to subscribers in a more long-form setting—especially if you have a substantial email list and high email engagement.
Though less immediate than SMS, email marketing still has the power to win customers over and catch their attention as you build up energy and excitement for a product launch.
Which social media channels are you most active on? Where does your audience expect updates from you? These are the places where you can do the best work to promote a new launch. You don’t need to invent any new channels at this point in time, only the ones where you’ve built a following or see the highest engagement.
In- person events
The best way to get your product in front of as many new people as possible could be through an in-person event. This might be as simple as renting a booth at your local farmers market or street fair, and it gives people the opportunity to try out your products in person and ask you questions directly.
Working with influencers extends your reach and builds trust with your target audience. It also gives people the opportunity to see your products styled in real life, which can eliminate barriers to purchase, like how big the item is, what color it is in natural light, and if the purchase is worth it. Because influencers already have the trust of their followers, it makes it easier for them to convince those people to purchase your product, especially if they give it a winning endorsement.
3. Craft your launch messaging and assets
Before you get started with this step, take some time to answer the following questions:
How will you position this new product?
What tone will the taglines and copy take?
How will messaging differ across channels?
How many emails/text messages/social media posts will you create?
Will you pay for any advertising?
After you have the answers to these questions, the next step is to take some high-quality product photography.
So, if you’re ready to:
Become that next Silicon Valley business that everyone talks about
Build a Silicon Valley Winner’s mindset that increases individual AND business performance, productivity, confidence AND
Have clarity on what success looks like and the steps needed to achieve
BOOK A NO OBLIGATION CALL TO KICK START YOUR PATH TO SILICON VALLEY LEVEL SUCCESS BOTH IN BUSINESS AND PERSONAL LIFE
There are lots of positives when we start our own business. Being an entrepreneur affords us an opportunity to see ideas become reality and grow more than we thought possible.
One of the biggest challenges on this journey, are the personal sacrifices we make in order for our start-up to succeed. According to a survey conducted by Santam on over 600 South African entrepreneurs, most small business owners found that the biggest sacrifices they had to make were giving up a steady income and spending less time with their families.
They also found that they had to downscale their lifestyles, focus less on personal relationships and deal with a lot of stress. To avoid these challenges, here are some tips and insights to help you find a healthy balance between work and personal time on your journey to entrepreneurship.
Tip 1: Be realistic about your finances
Remember that you won’t necessarily be getting a salary 12 times a year when starting out in the entrepreneurial landscape. Account for this fact that initially you may need to live below your means.
Tip 2: Set aside time for family and friends
It’s normal to want to make sacrifices for our business and spend 24-7 working to make our goals a reality, but this will only lead to increased stress, depression and burnout. The biggest skill an early stage entrepreneur should learn is energy and time management. Planning the week ahead, and setting aside allocated family or personal time is a must!
Tip 3: Deal with stress
In order to make it to through the early stages of entrepreneurship, it’s important to understand how to manage stress. Here are some practical ways to keep the balance:
Exercise, take part in sport or even meditate
Develop a hobby
Make time to sleep, relax and read
Take a holiday from time to time
Plan social activities with friends
Tip 4: Hone your skills
Remember that starting your own business is a constant process of learning and growth. Challenge yourself to focus on developing both technical and emotional skills in order to find a balance between personal happiness and professional success:
Food For Thought: When there’s darkness, light a match…
💡 We all may experience dark and troublesome times in life – but what differs those who progress vs those who stagnate, is how they tackle these situations…
In 2015, my own world fell apart in various areas of my life, and so whether it’s a business gone horribly wrong, relationship matters or career challenges, by following the steps below, one can potentially change what is deemed ‘un-fixable’ in life to “fix-able”…
✅ Be a parent to your mind
➡️ Dark places are hard to be in. What changed my thinking was when someone said I needed to talk to my mind like a child. I needed to comfort my mind with this one sentence: “Everything is going to be okay.”
✅ Declare war on your fear
➡️ Fears can drive our life when we are in a dark place. By declaring war on my fears, we challenge them to a duel. Write down a list of your biggest fears and then commit to facing them, slowly.
✅ Selfinvestment is the best investment
➡️ By investing in a personal development course, coach or mentor, we ignite a catalyst for change.