Strategy in business is knowing your Vision and Purpose

Strategy in business is knowing your Vision and Purpose

💡 Business strategy is vital for any company seeking growth, or aspiring entrepreneur seeking to start a business. Yet time and again, many businesses and entrepreneurs prepare detailed business plans, put the hard yards in and still fail. WHY❓

The lack of awareness in their vision and purpose often fundamentally narrows the viewing lens, and in today’s world, stakeholders have a strong affiliation to support business that have a humanising purpose.

✅ Remember, every great business has a vision for the future. And unlike a mission statement, which defines where a company should be successful, a vision represents a company and Founder’s beliefs and value system.

✅ A vision and purpose describe where a company aspires to be upon achieving its mission…and where the company wants a community, or the world, to be because of its product or services.

✅ Do not limit the focus on growth rates or revenue but think beyond that, considering what can be created or achieved by providing a valuable service or product. For example, IKEA’s vision statement is: “Our vision is to create a better everyday life for many people.”

✅ Having a vision and purpose provides direction for a business. Your vision and purpose often will help define short and long-term goals, and guide the decisions needed to be made along the way.

If you are ready to be the success story you deserve, grow your business and personal life, then visit our website for more information on our Entrepreneurs Wheel of Life Flagship Coaching Programme.  See how we helps entrepreneurs create and execute their personal and business blueprint!

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